The more I learn about the sub, the more it sounds like a 50/50 coin flip suicide expedition than exploration.
Lots of intelligent commentary floating around. It’s refreshing to see all the sound analysis I’ve seen on the sub. And from experts to casual observers — most everyone recognizes reality on Rush.
Who doesn’t?
The same people who always don’t see something for what it is: Those too close to the situation to objectively evaluate it.
I realize Cameron’s craft was designed to go 3 times deeper than Titanic, but it’s just a striking contrast on the look of seriousness alone.


That angular shape seems more like a fashion statement than sound design. I’m sure he had his reasons (like the carbon fiber idea that wasn’t too bright either).
Nor was the large window . . .
It’s one thing have customers sign a waiver with the following (which would be plenty for me to seek exploration elsewhere):
This experimental vessel has not been approved or certified by any regulatory body, and could result in physical injury, emotional trauma, or death.
But imagine if it had explicitly stated that the window was rated at 1,300 meters (2,500 short of Titanic)? Knowing that, you’d have to be out of your mind to go down in that thing.
So what does that say about Stockton?
Not to mention the mere existence of a lawsuit over safety — along with his record riddled with rash decision-making and dismissiveness.

And Whad’ya Know . . .
Shady business practices to boot.



the more you look
The worse it gets . . .

“I don’t think if you push forward with dives to the Titanic this season it will be succumbing to financial pressures,” Stanley wrote. “I think it will be succumbing to pressures of your own creation in some part dictated by ego to do what people said couldn’t be done.”
That attitude rings a bell
This whole fiasco reminds me of Elizabeth Holmes dying to be a disruptor.
Yeah, Rush got his Titan to work for a while, but it was pure folly from the start — just like the hackery behind her claim to fame.


Speaking of Holmes
Another parallel is our culture that places excessive faith in people based on image, not the totality of their record. Titan’s passengers put their trust in their pilot — because surely if he’s going along, it must OK.
I’m hardly comparing the naivete of Titan’s crew to the wildly misguided belief in this media darling. I’m simply saying we’ve become a country that’s way too easily accepting of those who speak to us.
In a society that’s either gushing with over-the-top praise or seething with over-the-top scorn — whatever happened to something in between?
Ya know, balance!
Which was nowhere to be found in the fallacies that follow:
The Mariana Trench of False Equivalence
But if an experimental approach to discovery is a crime, then we might as well put the Wright brothers, Charles Lindbergh and Apollo’s lunar-bound astronauts on trial.


And while deep exploration of the oceans carries obvious risks, I can’t quite accept the notion that he was cavalier about it all.
Then you’re as delusional as he was:
- A delusion is a mistaken belief that is held with strong conviction even when presented with superior evidence to the contrary
- Characterized by or holding idiosyncratic beliefs or impressions that are contradicted by reality or rational argument
- Something a person believes and wants to be true, when it is actually not true
And here’s his motive — in the very next sentence:
I knew Stockton through a mutual friend of ours in our hometown of Seattle, and within those circles of acquaintance he was known as a terrific husband, father, grandfather and friend, with an infectious, fun-loving curiosity that will linger as an influence long beyond his death.
His risks were calculated ones, however flawed the calculations might turn out to be.
Right on cue | Never fails



In the spirit of discovery
Lara walked along the tracks following a path worn by pilgrims and then turned into the fields. Here she stopped and, closing her eyes, took a deep breath of the flower-scented air of the broad expanse around her. It was dearer to her than her kin, better than a lover, wiser than a book. For a moment she rediscovered the purpose of her life.
She was here on earth to grasp the meaning of its wild enchantment and to call each thing by its right name, or, if this were not within her power, to give birth out of love for life to successors who would do it in her place.
― Doctor Zhivago (referenced in Into the Wild)


A teachable moment of unique power . . .
We all seem to see the half-ass measures that cobbled Titan together and took it to its predictable doom.
What I wanna know is:
Why can’t we do that here?
Call each thing by its right name — and we could work wonders.


As I said in my documentary
At the heart of why we fail to live up to our potential as a society is because we excel at polluting even the purest form of fact. How can we possibly solve serious problems when we refuse to adhere to some semblance of the fundamentals of making sense?
— Richard W. Memmer: Epilogue
It seems we have all the time in the world to talk about problems but no time to solve any. The Martian may have been science fiction but its principles of problem solving are not:
You just begin. You do the math. You solve one problem . . . then you solve the next one . . . and then the next. And If you solve enough problems, you get to come home
Sounds nifty but it doesn’t do anything without a plan. I’ve got one — a way to harness folly from the past for the benefit of the future. It’s as out-of-the-box as it gets, but rooted in timeless truths America made outdated.
Decades of delight in the Gutter Games of Government has crippled this country. By being in bondage to baggage and baseless beliefs, painfully obvious lies become calcified as fact.
The complexity in explaining that is as apples and oranges as it gets when compared to the transactional nature of news and social-media norms.
Understanding how seemingly unrelated events impact one another takes time and effort to digest. But now information is so funneled in a fashion to your liking — anything that doesn’t fit the formula is foreign language.


Never mind your formula created this clusterf#$% in the first place:

[T]here could be no country that makes less use of the accumulated experience of those who have served it – none that is more frivolously neglectful and improvident of these assets – than the United States of America.
— George F. Kennan, Around the Cragged Hill

My idea is simple
Cutting through our Crap is King culture to get there — is not:

Where infantile insults are celebrated
The doubt-free who don’t do their homework are the experts.
Those who belittle and outright reject correction — are the righteous and wise. The ones with courage to admit when they’re wrong — are the weak.
Tireless dedication is mercilessly mocked — while intellectual laziness is esteemed.
Original thinking and uniqueness are bashed — while conforming to the trite is trumpeted. Depth is discarded with disdain — while shallowness is embraced with love.
The honest & sincere are shunned — while manipulators & liars are welcomed with open arms.
This is my story — and if you read it in full, you’ll find it’s part of your story too. You’ve all dealt with the same behavior I have — the difference is that I get it from every direction.
You don’t really need to find out what’s goin’ on
You don’t really wanna know just how far it’s gone
Just leave well enough alone Eat your dirty laundry . . .


We can do “The Innuendo,” we can dance and sing
When it’s said and done, we haven’t told you a thing
We all know that crap is king
If you want to start solving problems, first you need to clear the clutter that’s crippled this country.
To do that, you don’t go after everything — you go after one thing that ties to everything.

Give it a go . . .
I’ll be happy to show you the courtesy so few have shown me — in 20 years of telling undeniable truth that takes both parties to task:
And being practically spit on for it.
If only you’d laid it all out exactly as I like it — then I’d abide by the principles I preach
Is that how it works?
That’s about the size of it.
I guess I figured that if you didn’t understand something — you’d try this on for size, but I’m old-fashioned that way:


Funny how there’s always an excuse
Back in the day — there was no website with an array of illustrations to gripe about. I was just sharing Trillion Dollar Tube to all these fine folks flaunting their badge of beliefs so F.A.I.R.

Showing a modicum of courtesy for a 5-minute excerpt doesn’t seem like much to ask such bastions of virtue. But without watching one second — self-satisfied scorn was your gold standard for gleefully gutting the truth.
And why mess with tradition?



Anyone wanting to know the truth would not behave in ways that ensure they never will.
We’re well beyond “disagreement” in America — this is madness (countless millions miserably failing to follow even the most fundamental methods of how understanding works).
But not on Titan . . .
Outside of a tiny pocket of people denying the undeniable, most everybody’s on board with reality. That’s where I live — all the time.
I don’t flip a switch to turn off my critical thinking skills the second they threaten my interests and turn ’em on again when it’s convenient.
No one believes they do that, but your record is who you are — not what you believe:



Cognitive dissonance doesn’t care about your precious pledge.
A fairly famous person on F.A.I.R’s board of advisors once called my writing “brilliant” and was “blown away” by this site and signed up. Alas, he wasn’t too keen on the truth when I took his hero to task.
Such high praise from a man of his caliber is a helluva lot of incentive for me to think these people are the “geniuses” their ever-growing audience thinks they are.
I don’t roll that way . . .
While I maintain a degree of respect for him — and I’m forever grateful for the inspiration he provided: If you’re part of the problem, I don’t care who you are — I’m calling you out.
And that’s

This is not random . . .
It’s all part of the story — and all part of the plan. Just do what you say you do . . .
And all will become clear.
But that’s just it. Chances are — you’re not looking to listen & learn, you’re looking to respond. And entire industries are engineering that need.
We get rewarded by hearts, likes, thumbs-up — and we conflate that with value, and we conflate it with truth.

Perhaps the single most lucid, succinct, and profoundly terrifying analysis of social media ever created for mass consumption.
— IndieWire
It’s not that difficult to be succinct when you deliver no detail that hits home — and hard! Same goes for lucid when the line is linear.
The problems that plague America are interrelated — and anything short of addressing that is going nowhere.
In reference to its opening image on . . .

I wrote the following
Half the country is with me on this — and I just lost the other half. Had I started with the image below — it would be the opposite half.
Think about that for a moment . . .


One moment of consideration
Is something I rarely see on this issue of world-altering consequence below — and yet the principles in comparison seem strikingly similar to Titan, don’t ya think?
If you understand baseline information on material properties in one context:
I’m a retired engineer, electrical not mechanical. You are absolutely correct about technical limits on materials such as this sub design. It’s insane this guy took the sub to its breaking point. It’s sad but a good lesson to future explorers. Don’t push the physical limitations of the materials and design.
— YouTube user
Shouldn’t you be able to grasp the exact same principles in another?
As I said in my doc below:
D.O.E.’s standard is to spin a tube at 20% above 90,000 RPM before failure — so 48,000 short is a pretty loose definition of ‘rough indication.’ And since the entire point of testing should be to replicate the conditions of centrifuges, one would think that the full-blown testing would be performed before the N.I.E. was completed. . . .


Out of 31 tubes in subsequent testing, only one was successfully spun to 90,000 RPM for 65 minutes — which the C.I.A. seized on as evidence in their favor.
One D.O.E. analyst offered a superb analogy of that contorted conclusion: “Running your car up to 6,500 RPM briefly does not prove that you can run your car at 6,500 RPM cross country. It just doesn’t. Your car’s not going to make it.”
In an industry where fractions of a millimeter matter, these guys were playing horseshoes with centrifuge physics . . .
— Richard W. Memmer: Act II
To those who would bark back with:
What’s that got to do with Titan?
Faith-based belief, for one

And two . . .

Especially when that conversation calls your critical thinking skills into question?
Who are “these guys”?
Who are the “most experts” Powell was referring to in his UN speech? That’s the untold story I told 8 years ago when I wrote and produced the exhaustive documentary ever done on Iraq WMD.
And lo and behold . . .
The number of experts who thought carbon fiber was sound for DSVs — matches the number of nuclear scientists who supported Powell’s baseless assertions on the tubes that took us to war:
Exactly Zero


By Design
America Remains Mired in the Murky
What does it say to you: That on evidence claimed as components to build a nuclear bomb — the “debate” was hijacked by 10-second sound bites?
Shouldn’t any debate establish what the debate is actually about? What does it say about a country that can’t even establish that much on a matter of this magnitude?




The road to reality is blocked by detours designed to keep you going in circles. Purveyors of poppycock reroute you with narratives that avoid detail like Black Death.
The way out is to start with an inconsistency or two that’s narrow in scope — and take the trail where it leads.
To ascertain the truth on any topic
If you’ve got something concrete to go on — that’s your point of entry. By all means, keep the door open in every direction. But by nailing down the definitive first, it paves a clearer path to all the rest.
This country does the exact opposite on everything — lumping it all together and never even approaching where you should have started in the first place:
This chart is misleading in several respects . . . Beams centrifuge never actually worked . . . We can infer . . .
Sounds pretty sloppy to me
Perhaps we should have a conversation to clear up what all this means on issues that have eroded reason beyond recognition?






I point you to a 7-part, 2 hours and 40 minutes doc — that distills a story that demanded a massive amount of effort, thought, research, and writing: And you tap a Tweet with a talking point or two — thinking you can inform me.
For two decades, I’ve been practically spit on for following principles those same people promote on a daily basis.
How many laypeople have you ever come across who wrote and produced a documentary? In nearly 20 years of challenging people on these issues and others, I’ve never met a single one. What road have you taken to lose sight of such things deserving of at least a little respect?
A modicum of courtesy perhaps? Doing your homework used to count for something. How about we just start with that?
Respect is not my concern
But if you showed some — it might be just enough to crack open a conduit to this quaint thing called conversation.
CIA is not the all knowing God of the Bible. The CIA could do everything 100% correct but still not know everything.
— Tweeter tapping the typical
There’s another reason why they wouldn’t know everything: Nuclear scientists don’t work there — they work at the Department of Energy.
And that — is what this is all about
You’d know that had you watched Trillion Dollar Tube instead of trying to educate me on things you know nothing about.

Funny thing about information
It can seem incoherent when you don’t take any of it into account.
Would you browse a textbook then blame the teacher for your failure to understand the material? If you’re not gonna watch clips at the crux of the story, what’s the point?
The surgical specificity of this clip puts this lie in its place in 5 minutes alone.
Trillion Dollar Tube
Imagine what I did with 160

“There is no skimming over the surface of a subject with [Hamilton]. He must sink to the bottom to see what foundation it rests on.”
— Major William Pierce (Ron Chernow, Alexander Hamilton)
Wouldn’t it be absurd to share that quote if my clip contained nothing but trite talking points? Some circles are not burdened by squaring their walk with their talk.
They seem to think that advertising virtue equates to embodying it.
Case in point
People who talk glibly about “intelligence failure” act as if intelligence agencies that are doing their job right would know everything.
— Professional Know-It-All (PKIA for short)

D.O.E’s standard is to spin a tube at 20% above 90,000 RPM before failure — so 48,000 short is a pretty loose definition of “rough indication.”
— Richard W. Memmer: Act II
Between PKIA’s words and mine
Which ones strike you as glib?
What does it say to you that I had to come up with an alias for the figure in question — just so his crowd will consider his claims in isolation from his immaculate image?
Just as this cartoon captures what words cannot — so too does the implication behind the alias.
What would you call someone who shoots their mouth off without addressing the evidence — but banks on their fabricated reputation to create the impression that they did?


You’ve probably heard of yellowcake:
How about uranium hexafluoride?
Does calling someone a “Bush hater” strike you as a valid counter to that question? Never mind this story goes straight to the top with who’s in the White House right now — on very specific culpability, no less.
How so? How I’d love to live in a world where you’d ask not out of party-line pursuits — but because it’s on the trail to the truth.
Yellowcake to UF6 Conversion to Uranium Enrichment:

I offered you overwhelming and irrefutable evidence in my documentary that exhaustively exposes the biggest and most costly lie in modern history — taking both parties to task for it.
You refused to even glance at the doc while deriding my efforts with pleasure.
So with this site I tried another approach: Interweaving clips in conjunction with the behavior of those who slavishly defend the indefensible.
The doc is structured to the hilt in 7 segments averaging 24 minutes apiece — so it’s much easier to digest.
But circular certitude is quite the convenient cop-out:
Allowing you to blow off the doc, dish your derision on issues you’re wildly unqualified on — then complain how you can’t follow the format of a site that wouldn’t be needed if you simply watched the doc in the first place.
Half the country took the word of professional know-it-alls over physicists.
And when your camp came up empty on WMD — you just bought more bullshit from the same people who sold you the first batch:
Shrewd!


Just like ya did here:


The Right wants the Left and the black community to get its act together on matters deeply woven into the fabric of America’s long history of brutality and disgrace:
Slavery, Jim Crow, lynchings, murder, decades of civil rights violations, questionable shootings, and so on.
While the Right won’t even look at the material properties of a tube. What’s wrong with that picture — and this one?
Hmm, so the dimensions exactly match the tubes used in Iraq’s history of manufacturing the Nasser-81mm artillery rocket (a reverse-engineered version of the Italian Medusa)

Be quite a coincidence if they weren’t . . .
Ya know, connected
Oh my god
He used an unrelated movie to make a point and tossed in some comedy for effect. What does that say about the quality of his argument?
It says you need to get your head out of your ass — and stop flailing about like an imbecile incapable of understanding anything.

Preach responsibility and take none
The Right delights in ridiculing the Left for burning buildings to further the cause. Yet they went batshit crazy after 9/11: Setting the world ablaze — and browbeating anybody out of line in their March of Folly.



But you all play the same games in gutting the truth with glee . . .
Unlike most of America:
I Don’t Have Situational Rules



If you would just keep your critical thinking cap on all the time (objectively applying the same standards across-the-board):
We could right this ship tomorrow.
Imagine!

The.Deal.Is.That.We.Connect.These.Dots . . .
You see
There are powerful forces that make damn sure you don’t!



Tidbit of irony . . .
It didn’t hit me till later — but that quote is from a letter that Adams wrote to Benjamin Rush (friend and fellow signer of the Declaration of Independence).
As you’ve probably heard:
Through his father [Stockton] was a descendant of two signers of the Declaration of Independence, Richard Stockton and physician Benjamin Rush.

By the way . . .
I’ve come to know Adams a lot better through Ron Chernow’s Alexander Hamilton. I held him in the highest regard based on David McCullough’s book, but Hamilton took him down a notch or two for the pettiness he put on display:
In Adams’ own words, mind you.
I knew some of that already — but not the extent of it. And guaranteed, there’s a great deal more where that came from.
And lo and behold, that is what this is ultimately all about: Shaping and refining our perception based on new information.
This was not idle commentary:
Another parallel is our culture that places excessive faith in people based on image, not the totality of their record.
You can’t even fathom the mountain of spectacularly stupid replies I’ve seen for decades in defense of the indefensible:
Unconscionable and often childish comebacks to preserve beliefs that are glaringly false.
For telling undeniable truth for 20 years:
I’ve been practically spit on for following principles those same people promote on a daily basis. I wrote and produced a documentary to address such behavior, but in the last two years — I’ve seen savagery beyond anything that inspired it.
And we’re not talkin’ run-of-the-mill politics here — it involves irrefutable evidence of mathematical certainty (of world-altering consequence, no less).
But these are the gems of genius that await me:
So, on an issue involving centrifuge physics in an industry where fractions of a millimeter matter — you wanna ignore the evidence to show off your math skills by splitting hairs over the meaning of “mathematical certainty”?

by the way
Decorating your points with special punctuation does not make meaningless crap magically have merit.

World-renowned psychologist Elliot Aronson put me onto his friend and fellow renowned psychologist, Dr. Phil Zimbardo — “a very smart guy with incredible energy,” he added.
Since Dr. Zimbardo is 90 years old — that’s saying something. For medical reasons, he’s unable to get involved, but in response to an email on the essence of my idea, he wrote:
Very Interesting and original
Even in his condition, he saw what so few can. They’re busy. And why bother considering fresh ideas that might work when you can stay busy on what won’t?
If you think you’re making progress because of ever-increasing attention to your concerns:
I suggest you reconsider

A rare response of reasonableness on Twitter (or anywhere, for that matter):
Your documentary was ahead of its time
Six years ahead of The Social Dilemma — which was “viewed in 38,000,000 homes within the first 28 days of release.” Educational and enjoyable — and accomplished absolutely nothing.
I could have told ’em that before they wrote one word.
Conventional efforts with no specificity that’s personal — don’t have a snowball’s chance in hell at making a dent in today’s trench warfare between armies of unreachables.
And therein lies the rub
How many zeros you think would drop off that number if their doc drilled into all of America?
With Surgical Specificity That Cuts to the Bone:


Email similar to what Dr. Zimbardo received:
Subject: This Nation Needs a National Conversation — On How to Have Conversation
In a blurb on yet another book on cognitive dissonance, a science-fiction writer wrote, [the author] has seen the future.” If he had, he’d know his book has no chance of achieving its aims. Conventional methods have repeatedly failed and won’t put a pinprick in the atmosphere of absurdity suffocating the country. But integrate those same tools into an unconventional framework for honest debate — and now you’ve got something.
The smorgasbord of sub-cultures has created another dimension of delusion in America — hardening minds, not broadening them. For 20 years, I’ve been practically spit on for following principles those same people promote on a daily basis. I wrote and produced a documentary to address such behavior, but in the last two years — I’ve seen savagery beyond anything that inspired it.
And that – is a golden opportunity (that takes time and effort to digest).
The problems that plague America are interrelated — and anything short of addressing that is going nowhere. The Social Dilemma was educational & enjoyable and was “viewed in 38,000,000 homes within the first 28 days of release.” It accomplished absolutely nothing — and I could have told ’em that before they wrote one word.
Conventional efforts with no specificity that’s personal — have no chance at making a dent in today’s trench warfare between armies of unreachables. Everyone is trying to plow through problems when you should be going around them (think asymmetrical warfare). How do we make people realize they’ve been lied to? You have to knock down one small pillar that’s easier to reach.
I’ve got the perfect pillar
One man with a cult-like following unlike anything I’ve ever seen. As I’ve been in the trenches battling hermetically sealed minds for decades, that’s saying something. There’s a practically impenetrable wall that shields him from scrutiny, but I have a way around that.
I just need a little help in having this story land in the right hands.
If you want to start solving problems, first you need to clear the clutter that’s crippled this country. To do that, you don’t go after everything, you go after one thing that ties to everything: As in the biggest and most costly lie in modern history. But everyone’s wrapped up within their wheelhouse — operating under umbrellas of interests that don’t account for complexities outside of them.
I may be a nobody — but this nobody was way ahead of everybody. Please let me know if I can pass along a link to what I have in mind.
Thank you for your time.
Sincerely,
Richard W. Memmer
I don’t know how people find the path of least resistance so satisfying — as I love the demands of difficulty and discernment.
To not step up my game in the midst of opportunity or challenge — would be tantamount to treason upon my very existence.

When I was growing up, it was inconceivable that America would become a country that tap dances around reality on a daily basis:
Delighting in contempt for correction.
A go-to tactic of the doubt-free is to make damn sure the debate never reaches the merits of the matter. I’ve seen highly intelligent people derail discussions by claiming that “everything’s just an opinion.”
Nobody really believes that — it’s just a cop-out.
And if you call ‘em on it, they fall back on Old Faithful — “agree to disagree.” How this hijacked-for-hackery ethic caught on over the years can be charted with the times:
Where things that once meant something, now mean nothing.
The United States is now a country obsessed with the worship of its own ignorance. . . . [W]e’re proud of not knowing things. Americans have reached a point where ignorance, especially of anything related to public policy, is an actual virtue. To reject the advice of experts is to assert autonomy, a way for Americans to insulate their increasingly fragile egos from ever being told they’re wrong about anything.
It is a new Declaration of Independence: no longer do we hold these truths to be self-evident, we hold all truths to be self-evident, even the ones that aren’t true. All things are knowable and every opinion on any subject is as good as any other.


We no longer have those principled and informed arguments. The foundational knowledge of the average American is now so low that it has crashed through the floor of “uninformed,” passed “misinformed” on the way down, and is now plummeting to “aggressively wrong.” People don’t just believe dumb things; they actively resist further learning rather than let go of those beliefs.
I was not alive in the Middle Ages, so I cannot say it is unprecedented, but within my living memory I’ve never seen anything like it.
— The Death of Expertise
I know the feeling — all too well
What I Do Takes Work:
Time and Effort to Think It Through
This — is entertainment

Just for kicks . . .
Couldn’t we try somethin’ new for a change? And it’s about time we ditch the desire for the so damn easy.
Repeatedly rehashing issues is not the mark of problem solving.
It’s the mark of a market:

A bit about work
Work is a Journey on Which You Welcome Challenge
Work does not instantly respond — work digs to discover and inquires to clarify. Work is difficult and demands discernment. Work wonders, pauses, listens, absorbs, and reflects.
Work does not rest on who’s right and who’s wrong: Work wants to know if there’s something more to see, something to learn, something that sharpens the mind. Work never stops building on the foundation of your own work and what you learn from the work of others.
Work works its way through material that is not easy.
Work recognizes complexity and the demands of in-depth explanation. Work will go on a trip to ideas that take time and effort to understand. Work knows that you can’t see your way through to a solution without understanding the different dimensions of a problem.
Work does not defend before you consider
Work does not race to conclusions — work arrives at them through careful consideration. Work is willing is rethink what you think you know. Work takes integrity, courtesy, curiosity, courage, and decency.
Work comes with the willingness to be wrong.
Work is not self-satisfied. Work does not sling snippets of certitude — work crafts argument on the merits. Work is an exchange where each party takes information into account. Work does not issue childish insults — work demands that you act your age.
You’ll find that work is far more fruitful and fulfilling than ease.


Work rises & falls
As this is the prism through which we work:
How we weigh what we see and measure our response. We’ll fall short from time to time — but those willing to work will keep each other in check.

Work respects your intelligence by using it.
And shows respect to others as we work our way to mutual respect. Work won’t be pretty and might even get ugly — but work will do what it takes to work it out.
And if you wanna start solving problems — work is what it’s gonna take.

